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Ketaki Haldipurkar

Driven by Passion, Inspired by Purpose:

Crafting Designs with Intention + Tenacity 

With 14 years of experience in diverse design roles, I have developed a unique perspective that goes beyond just aesthetics. I’m passionate about user-centered design and see myself as a bridge between product and user. My journey has allowed me to thrive in agile environments, collaborate closely with cross-functional teams, and lead design initiatives that have significantly impacted user engagement and conversion rates. From redesigning VR portals, SaaS products responsive apps, Business intelligence tools, I’ve been involved in shaping products that solve real-world challenges. Beyond technical expertise, my entrepreneurial stint and work with several startups enriched me with leadership, adaptability, and a strong sense of ownership. Every project has reinforced my belief that successful design is built through close collaboration with my product and development teammates, empathy, and a relentless focus on the end user’s experience.

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portfolio

Projects

At Strivr I worked as a Lead designer for Strivr Portal, refining and introducing novel features. In this case study I am presenting my first project, redesign the portal. .

Redesigning Strivr Portal

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Highlighting the design experience of booking a spot in TechLounge. It needed me to rediscover problem statement. Designed for mediums like TV, iPad, Desktop and mobile as per contextual use.

Consumer first  

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More projects

Skills

User Experience

  • Ideation + Experience Creation

  • User Centeric Design

  • Wireframes

  • Click through Prototype 

  • Heuristic analysis

  • User task, User flow, Sitemap

  • Usability testing

  • Focus group, Surveys, Workshop

  • Design Strategy

  • Concept Development

  • B2B/B2C tool and app design 

Visual Design

  • Storyboard creation​

  • UI/Visual Design

  • Responsive or Adaptive Apps​

  • Illustration

  • Micro animation

  • Icon design

  • Logo design

  • Art Direction

Software

  • Figma, Sketch, Abstract, Invision, Axure, Balsamiq, Fluid UI, Pop App

  • Adobe Creative Suite

  • HTML 5, CSS 3, JavaScript

  • Microsoft Office Suite

Copyright 2024 Ketaki Haldipurkar

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