animation
branding
animation
I enjoy building a brand and the experience it is supposed to give to the end-user. Here are some projects I did when I had my design firm YellOH, from branding a Road to logo design everything...
ITNL Roads - Branding
ITNL is the sister-company of IL&FS. ITNL is into city infrastructure and development.
The Task was, to brand ITNL roads. Create a visual language for the roads so that if a certain patch of national highway is constructed by ITNL, then every traveler on the road would understand that it is an ITNL road.
Yelloh provided a complete branding exercise/design guide, in which the smallest things like milestones to the bigger entities like toll plaza were designed.
Done at: YellOh | 6 weeks
Year: 2010
Tools Used:
SOFTWARE: InDesign, Photoshop, Illustrator
HARDWARE: camera, pencil sketches
designed for IL&FS
designed for IL&FS
designed for MindTickle
designed for IL&FS
Logo Design
Various product logos were created for IL&FS, ITNL, MindTickle and their sister companies and projects.
Done at: YellOh, MindTickle | 2-3 weeks
Year: 2009 - 2012
Tools Used:
SOFTWARE: Illustrator
HARDWARE: pencil sketches, scanner, tablet
Mascot Design
'Mood Indigo' is Asia’s largest Student fest.
The mascot design since the year 2009 has been done by YellOh. That also includes providing the character sheet [mascot in different poses].
Done at: YellOh | 1 weeks
Year: 2009 - 2011
Tools Used:
SOFTWARE: Illustrator, Photoshop, Indesign
HARDWARE: pencil sketches, scanner, tablet
Bag designed that holds all the products
Bag designed that holds all the products
Marketing Design
IL&FS sub product ILP {Integrated Learning Program} a program made for Empowering Learning in Schools needed some marketing co-laterals so that they could encourage the teachers by gifting them.
Our task was to conceptualizing the marketing strategy and then, implementing it to translate into design.
Done at: YellOh | 2-3 weeks
Year: 2010
Tools Used:
SOFTWARE: Photoshop, Illustrator, Indesign
HARDWARE: pencil sketches, scanner, tablet​
Exhibition Design
Creating a visual language for the display area for all the IL&FS offices across India.
The design need was: Separate displays for Photographs, Awards, Products and Books/Brochures.
Done at: YellOh| 1 week
Year: 2010
Tools Used:
SOFTWARE: Illustrator, Photoshop, Indesign
HARDWARE: pencil sketches, scanner, tablet
Packaging
The project aimed at redesigning the profile of a plastic structural container for 100 gm volume of Medicated Talcum Powder. YellOh’s job was to provide pre-production sketches/ideas and usability research.
Done at: YellOh| 1 week
Year: 2009
Tools Used:
SOFTWARE: Illustrator, Photoshop, Indesign
HARDWARE: pencil sketches, scanner, tablet